Notes from the shop
The furniture trade runs on people walking into showrooms, and the staff they meet are part of the impression. Around Kirti Nagar the shirts ordered are showroom polos, delivery and installation crew tees, and printed shirts for exhibition stands where a team has to be identifiable across a crowded hall.
Showroom staff and delivery crews need different shirts even when the logo is the same. A collared polo with an embroidered chest logo suits the floor, while the crew lifting furniture into a van is better served by a heavier tee in a colour that does not show dust. Running both from one artwork file keeps the branding consistent.
Exhibition work has a deadline that does not move, and the shirts are usually needed before the stand is built rather than on the day itself. Placing the order against the setup date rather than the opening date leaves room for the mockup to be approved without a rush.