Notes from the shop
Office towers change the brief completely. Orders placed from Netaji Subhash Place are usually corporate: onboarding kits for new joiners, team shirts for an offsite, polos for a showroom floor, branded tees for a conference stall. The logo has to match a brand guideline rather than simply look good, so colour references are worth sending with the artwork.
Approvals take longer than printing
Corporate orders move through people. Marketing wants the logo right, human resources wants the sizes right, and procurement wants one invoice. A mockup that everybody can look at before anything is printed removes most of the argument, and samples can be brought to the office when a decision needs to be made in the room.
For staff who face customers, an embroidered logo on a polo generally reads smarter than a printed one, while giveaway shirts are better printed so the artwork can be large. Bulk orders are delivered without a delivery charge, and a Delhi office receives them the next working day after approval.